Advancing Sexual and Reproductive Health and Rights
Perspectives on Sexual and Reproductive Health
Volume 46, Number 3, September 2014

Women's Social Communication About IUDs: A Qualitative Analysis

By Nora Anderson, Jody Steinauer, Thomas Valente, Jenna Koblentz and Christine Dehlendorf

CONTEXT: Few U.S. women use an IUD, despite the method's efficacy and ease of use. While studies have found that misconceptions about IUDs are prevalent, few have examined the influence of women's social networks on perceptions of the method.

METHODS: Twenty-four interviews and three focus groups (comprising 14 participants) were conducted in 2013 with a diverse sample of women aged 15–45 recruited from family planning clinics and the community in San Francisco. Half of participants had used IUDs. Women were asked about their social communication concerning contraceptives, particularly IUDs, and about the content of the information they had received or given. Transcripts were analyzed using a modified grounded theory approach to identify themes of interest.

RESULTS: Women reported that communication with female friends and family members was a valued means of obtaining information about contraceptives, and that negative information (which often was incorrect) was more prevalent and memorable than positive information in such communication. Women heard about negative experiences with IUDs from social contacts and television commercials; clinicians were a major source of positive information. Women who had never used IUDs expressed interest in learning about potential side effects and how IUDs feel, while users reported emphasizing to friends and family the method's efficacy and ease of use.

CONCLUSIONS: Misinformation and negative information about IUDs are prevalent in social communication, and the information transmitted through social networks differs from the information never-users wish to receive. Findings support the creation of peer-led interventions to encourage IUD users to share positive personal experiences and evidence-based information.

Perspectives on Sexual and Reproductive Health, 2014, 46(3):XX–XX, doi: 10.1363/46e1814




Nora Anderson is research program coordinator, Department of Family and Community Medicine, and Jody Steinauer is associate clinical professor, Department of Obstetrics, Gynecology and Reproductive Sciences, and Center for Reproductive Health Research, University of California, San Francisco (UCSF). Thomas Valente is associate professor, Institute for Prevention Research, Department of Preventive Medicine, Keck School of Medicine, University of Southern California, Los Angeles. Jenna Koblentz is an undergraduate student, Department of Biology, Scripps College, Claremont, CA. Christine Dehlendorf is associate professor in residence, Departments of Family and Community Medicine; Obstetrics, Gynecology and Reproductive Sciences; and Epidemiology and Biostatistics, UCSF.