As Principal Strategist for U.S. Communications and Media Relations, Lauren Cross develops and implements national and state-level communications strategies to maximize the impact of Guttmacher’s U.S.-focused policy analyses and research. She is also the Institute’s primary media relations manager and helps formulate and implement rapid-response activities.
Ms. Cross works with staff across the Institute to develop messaging, strategy, website content, social media, campaigns and graphics that help shape public understanding of critical issues in U.S. sexual and reproductive health and rights. She also creates a range of materials to communicate Guttmacher’s domestic policy work to key audiences, including the media, policymakers and advocates at the national and state levels.
Prior to joining Guttmacher, Ms. Cross worked with Planned Parenthood Federation of America and Planned Parenthood Action Fund as a Federal Policy Press Officer. She has also worked on political campaigns in both communications and field-organizing capacities.