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Volume 21, Issue 4
Pages 150 - 154

Contraceptive Price Changes: The Impact on Sales in Bangladesh

Social marketing of contraceptives has achieved notable success in creating and satifying demand for family planning in developing countries. Charging a small price to the consumer, as is always the practice in social marketing programs, has distinct advantanges.

The views expressed in this publication do not necessarily reflect those of the Guttmacher Institute.

International Perspectives on Sexual and Reproductive Health