Volume 21, Issue 4
Pages 150 - 154

Contraceptive Price Changes: The Impact on Sales in Bangladesh

Social marketing of contraceptives has achieved notable success in creating and satifying demand for family planning in developing countries. Charging a small price to the consumer, as is always the practice in social marketing programs, has distinct advantanges.

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The views expressed in this publication do not necessarily reflect those of the Guttmacher Institute.

International Perspectives on Sexual and Reproductive Health

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