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International Perspectives on Sexual and Reproductive Health

A journal of peer-reviewed research

Contraceptive Price Changes: The Impact on Sales in Bangladesh

2115095.pdf

Authors

Robert L. Ciszewski Philip D. Harvey

Social marketing of contraceptives has achieved notable success in creating and satifying demand for family planning in developing countries. Charging a small price to the consumer, as is always the practice in social marketing programs, has distinct advantanges.

Volume 21, Issue 4
December 1995
|
Pages 150 - 154

First published online: December 1, 1995

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